Creatives
Creatives shows one card per ad visual across your connected platforms: its preview, what it cost, and what it really brought in, measured on your store’s orders rather than on what the platform claims.
There are three ways in:
- Marketing > Creatives in Advanced view;
- the Creatives tab of the Ads screen;
- the Your best ads block on Ads in Simple view, with See all creatives.
It needs the Advertising permission; revenue, orders and ROAS also need Revenue & orders.
Creative analytics is part of the Connect and Decide plans. On another plan, the screen shows Creative analytics is part of Connect and Decide with Compare plans. See Plans and prices.
Step 1: The gallery
Each card shows:
- the preview (a copy stored by Whence), the platform and the format;
- Spent, Whence orders, Whence revenue, Whence ROAS, Click rate and Cost per purchase;
- what the platform reports for itself, for example “Meta reports 14 purchases worth $620”;
- a verdict: Profitable, Break-even or Not profitable, judged against your store’s break-even ROAS (1 divided by the store’s gross margin, see Ads and ROAS), or Not enough data yet until the visual has about three orders or a hundred clicks. Until the gross margin is entered, cards show no verdict;
- a fatigue warning, only when the numbers show it: Fatigue: click rate or Fatigue: cost per click, comparing the last 7 days of the period with the 7 before, when each has at least 1,000 impressions and 20 clicks.
Ads and campaigns that show the same image, video or asset are grouped on one card.
Filter and sort at the top: Sort by (Whence ROAS, Spend, Whence orders), Platform, Format (Image, Video, Carousel, Text) and Campaign.
Step 2: The detail of a visual
Click Details on a card to open:
- a large preview and the verdict;
- Spend and Whence revenue, day by day;
- Ads using this visual, with the ad text and its button;
- Watch visits from this ad: the latest visits that came from these ads, each with Watch.
How orders are credited
Whence orders go to the last paid click in the 30 days before the order, matched to the ad by its utm_content. If a visual shows no visits, check that its ads carry the URL parameters shown on the Ads screen under Tie every order to its ad. Amounts are in your store currency.
When nothing shows
No creatives yet means no ad platform is connected, or no ad spent in the period. Connect a platform in Setup > Connections (see Ad platforms); previews arrive with the next hourly sync. No preview available appears when the platform did not provide an image.