Connect Reddit

Whence sends your store events to Reddit from the server, through the Conversions API. You copy three values in Reddit’s Events Manager, paste them in Whence, and send a test. Plan on about 5 minutes.

What Whence sends to Reddit

With your visitor’s marketing consent only, from the server, to your Reddit pixel:

• Checked by default: Product view (VIEW_CONTENT), Add to cart (ADD_TO_CART) and Purchase (PURCHASE), with value, currency and products.
• Unchecked by default: Page view (PAGE_VISIT), Checkout started and Payment info. Reddit has no standard checkout or payment info event, so these two go out as custom events, which Reddit does not use to optimize.
• Matching details: hashed email, phone and visitor ID; IP address and browser; Reddit’s ad click (rdt_cid) and browser ID (_rdt_uuid).

Each event carries a conversion ID, so Reddit counts it once when your Reddit pixel sends it too. See Deduplication.

Where to find your IDs in Reddit

Set it up in Whence

4Step 4: Open Reddit in Conversions

Open Marketing > Conversions and click Set up (1) on the Reddit row.

Close

5Step 5: Paste your IDs and send a test

1. Paste your Pixel ID (1).
2. Paste your Conversion access token (2).
3. Paste your Test ID, then click Save and send a test (3).

Close

More options holds the pixel name, the events to send, Product ID sent, Test mode, and Whence also runs the Reddit pixel in the browser (browser pixel).

In Shopify admin, turn on the Reddit switch under Conversions sent to your ad platforms (click Show if it is not listed), fill in the same fields, click Save, then Send test event.

Test the connection

The test goes out with your test ID, so it shows in Reddit’s Event Testing and does not count. Whence shows Reddit’s answer after “Reddit received the test event. It answered: Reddit: …”.

Without a test ID, Whence does not send: “Add a Reddit test ID (Events Manager > Event Testing: copy the test ID) to send a test.” Test mode needs it too: “Test mode needs a Reddit test ID (Events Manager > Event Testing).”

Common errors

• “Pixel ID doesn’t look right. Check the format.” Copy it again with Copy to Clipboard.
• “Reddit: …”: Reddit’s message, with the name of any field it refused. A lost or wrong token shows as Problem: token refused. Since Reddit shows a token only once, generate a new one, click Fix, then Update the settings.
• “Reddit refuses events older than 7 days.” Rare, since Whence sends within hours.
• “Reddit: your sales may be counted twice.” Remove the Reddit pixel from your theme, Google Tag Manager or the app that installed it, or let Whence run the Reddit pixel in the browser.