X (Twitter)
X is coming soon. Whence does not send any event to X today, and it does not read X ad spend.
What you see in the app
Step 1: Look at Conversions
Open Marketing > Conversions. X does not have a row with a Set up button. Below the list of platforms, a line reads “Coming soon: X (Twitter).” (1).
In Shopify admin, under Conversions sent to your ad platforms, X shows a Coming soon badge and its switch cannot be turned on.
Step 2: Look at Connections
Open Setup > Connections. The X tile (1) shows Soon. Its note says why: X only opens its Ads API to approved developers, and Whence has to be accepted first.
Whence refuses to save an X setup (“X (Twitter) is coming soon.”): nothing is stored and nothing is sent.
What Whence sends to X
Nothing yet. There is no pixel ID, key or test to fill in, and no error to fix on your side.
What you can do in the meantime
- Keep the X pixel and any X app you use today: they keep reporting to X as before.
- Tag your X ads with UTM parameters. Whence records the visits they bring, and the orders those visits place, like any other traffic source.
This page will describe the setup once X is available in Whence. For any other platform, see Connect your ad platforms.