Conversions

Whence sends your store events to your ad platforms from the server, so they count sales that browser pixels miss. It works with Meta, Google Ads, TikTok, Snapchat, Pinterest, Microsoft Advertising, Reddit, Taboola and Klaviyo. X (Twitter) is listed as coming soon.

See which ad platforms receive your sales · Video 0:20

You set it up on the Conversions screen: in the Simple menu it sits right after Home, and in the Advanced menu it is under Marketing > Conversions. Sending to ad platforms is included from the Connect plan. Only events from visitors who gave marketing consent are sent.

To connect a platform, open its page under Ad platforms. The articles below explain what happens once it is connected.

The funnel Whence sends Deduplication with native pixels The browser pixel Match quality Attribution window First-party tracking and ad blockers