Connect Snapchat

Whence sends your store events to Snapchat from the server, through the Conversions API. You copy two values in Snapchat Ads Manager, paste them in Whence, and send a test. Plan on about 5 minutes.

What Whence sends to Snapchat

With your visitor’s marketing consent only, from the server, to your Snap Pixel:

• Checked by default: Product view (VIEW_CONTENT), Add to cart (ADD_CART), Checkout started (START_CHECKOUT), Payment info (ADD_BILLING) and Purchase (PURCHASE), with value, currency and products.
• Unchecked by default: Page view (PAGE_VIEW).
• Matching details: email, phone, name, city, state, zip, country and visitor ID, hashed; IP address and browser; Snapchat’s ad click (ScCid) and browser ID (_scid).

Snapchat needs an email, a phone, or the IP address with the browser, plus the page address. An event without them is not sent (“Not sent: no key to match a person”). Each event carries an event ID for deduplication.

In Snapchat Ads Manager

In Whence

3Step 3: Open Snapchat in Conversions

Open Marketing > Conversions and click Set up (1) on the Snapchat row.

Close

4Step 4: Paste your IDs and send a test

1. Paste your Pixel ID (1).
2. Paste your Conversions API token (2).
3. Click Save and send a test (3). No test code is needed.

Close

More options holds the pixel name, the events to send, Product ID sent, Test mode, and Whence also runs the Snapchat pixel in the browser (browser pixel).

In Shopify admin, turn on the Snapchat switch under Conversions sent to your ad platforms (click Show if it is not listed), fill in the same fields, click Save, then Send test event.

Test the connection

Snapchat has a checking address that validates events without recording them. The test uses it: “Snapchat validated the event (not recorded).” Test mode sends every event there until you turn it off, so nothing counts in your campaigns. Details on the Snapchat row has Send a test event and Recent activity, as for the other platforms.

Common errors

• “Pixel ID doesn’t look right. Check the format.” A Snap Pixel ID looks like 1ec32188-754e-4be2-8e55-c949a984a39f.
• “Snapchat: …”: Snapchat’s reason for refusing (invalid token, missing field). A token from another organization than the pixel’s is refused: generate one from the organization that owns the pixel, click Fix, then Update the settings.
• “Snapchat refuses events older than 7 days.” Rare, since Whence sends within hours.
• “Snapchat: your sales may be counted twice.” In the Snapchat Ads app for Shopify, disconnect the pixel (it also sends server events), or let Whence run the Snap Pixel in the browser.